Communication through design is an effort to inform and attract the attention of the people you are focusing your skills on.
Design skills must be tailored to fit to different cultures of people, while maintaining pleasurable visual design. These are all important pieces of information to add to a media communications kit to get the best results.
Communication through design seeks to attract, inspire, create desires and motivate the people to respond to messages, with a view to making a favorable impact, which can be either to build a brand or move sales. Its process involves strategic business thinking, using market research, creativity, and problem-solving. Communications designers translate ideas and information through a variety of media. The effort lies not only in the traditional skills of the hand, but also in the ability to think strategically in design and marketing terms, in order to establish credibility through the communication itself.